Design Concept: A5 Graffiti

This is a concept for a marketing campaign I am trying to put together for A5.

Problem: To brand and create interest for A5 so that it appeals to the student body of Savannah College of Art and Design.

Concept: Create a 'guerrilla' marketing campaign to brand A5 as an edgy graphic design agency that students can connect with. My purpose is to make it feel like an underground group of 'rogue' designers. Second purpose is to state that you can gain experience while expressing your ideas and using your talents.

Phase 1: Sticker

Its purpose is just place the idea of A5 into people's mind. These will be handed out around campus. It would be a clear sticker with black or red design. The Graffiti look provides an edgy look to the otherwise clean logo. This would be the first part of a bigger campaign. Hopefully, people will keep these or use them to help spread the idea of A5. This is just a rough sketch of it and I am going to bring it up among the team - so hopefully they will like it. I am digging the way this turned out though. It was cool getting input from Chelsea, Taylor, and Andrea on this. Made some small changes and hopefully they will like it.