Design Solution: PATHS Splash Page

PATHS is a client we have for A5 and this project is actually a carry-over from the older A5 group...Since I joined, the agency has basically flipped staff with all new people. This is the one project that was left-over from them. Since it was a project already in progress, most of the look and theme for this ad campaign was already set. Just a little back ground, PATHS is an organization that promotes Teen Pregnancy Awareness and Education. One of the goals for this project is not to cast negative emotions toward teen pregnancy, but more so to make kids think before they choose. My job on this project has been to create a splash page for their website. Now most, if not all of the art was created by other people within A5, and I am not taking credit for it or the photography - we have some pretty good photographers I would say.

My goal was to make a site that relayed the same information that we have presented in billboard and poster form.

Stay within the style and theme that had already been created

Create a page that resizes and fits to anyone's monitor for better viewing

Easy addition, re-organization, and deletion of images.

So I created a flash page that basically is two frames...The first one sets up the variables and actually has no images on it. The second one contains the striped background, the content and the white bar at the bottom. Each transition is the same stripes that are then tinted using action script. By adding another movieclip you can easily add another scene to the rotation. When the movie first loads, it checks the size of the window and sizes everything in the movie accordingly. Each scene has its own variables that allow it to tint the lines and background, as well as change its size and position. I would say it works quite well. Anyways, I hope everyone likes the splash page. It was interesting to work with such a different theme. I mean most of my experience has been with package design, toys, etc. This was definitely more advertising based and it was cool to have a change of pace.


PATHS Splash Page